6 Supplement Packaging and Labeling Trends to Watch in 2020
Being a nutritional supplement surely it has a good product inside with benefits but does its packaging matter? We are seeing these days in the market there are ample of supplements available. Many supplement business owners invest a lot of work into creating, revising and finalizing their supplement formulations, but prefer to spend little or no time worrying about how their product label will look or how to package their product. Agreeing to the fact that quality of the product must be the top most priority, but the finished look should also not be ignored.
Those businesses which are online for them their label holds a very important place as it gives direct impact on the buyers. Consumers compare their experience with what they see online and the details given on the labels. The offline business gives chance to buyers to visit the store, check the products in person and then purchase. Whereas online sales solely depend on what buyers see online.
The reason why labeling and packaging of nutritional supplements is important is so that it can connect with customers. We all know 2020 has brought a new normal for all of us. Our lives have changed in many ways and so is the market. Let’s have a look at the new trends in supplement packaging and labelling for the year 2020.
Clean & Transparent label trends – These are two distinct trends but are often mistaken by being related to one another. Approximately 50 to 75 percent of consumers will consider "clean" labels as those are with natural ingredients or less common and easily recognizable ingredients. These products are more natural and do not contain artificial or synthetic ingredients. A greater sense of confidence is founded on transparent labels or labels complete with easy-to - understand ingredients.
New FDA label requirements – Large businesses are adopting FDA 's new guides that were designed to make educated nutrient choices easier for customers. The new guidelines include modification in the list of nutrients, updated size requirement and refresh the label.
Customization and personalization of labels – In the last decade, the popularity of digital printing has risen significantly, setting in motion the customization and personalization of labels. Company supplement owners are not far behind in the custom packaging trend.
Colors, designs and gradients – This type of supplement packaging is used to get the product noticed. Colors like neon and bright are used for packaging. A good example is the bright, bold, and sustainable packaging design of stackable sport supplements manufactured by several manufacturers.
Flexible packaging trends – A packaging that does not have a tough structure and is flexible to change shapes. Thanks to the many benefits of flexible packaging, such as environmentally friendly design and end-of - life recycling initiatives, this is going to be a big yes in 2020. They are easy to store, they can be opened and resealed easily, lightweight packaging, extended shelf life and more.
Icelandirect offers high-quality private label liquid nutrients in plastic bottles, blister packs and glass or plastic bottle liquids using a wide variety of caps, pumps and seals. For private label liquid supplements distributors and contract manufacturers across the United States, we provide a high level of customer service and services at highly favorable pricing. Icelandirect has a range of containers and seals to bring the initial product of our client to a production from just a conception. Our stock bottle and closure range include a number of different types, colors, and materials. Latest trends of Supplement Packaging and Labeling are taken care by Icelandirect.
Source link for Private Label Contract Manufacturers Packaged Products: https://icelandirect.com/services/private-label-contract-manufactured-packaged-products/
Location: United States
